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creative color permanent cream hair color 10vr platinum blonde purple red A Ease the pain and calmCreative permanent hair color contains milk proteins and an exclusive complex of plant based amino acids to strengthen hair. Enriched with organic honey, sunflower oil, and blueberry extract to soothe, revitalize, and protect, this milkshake style permanent hair color offers high quality pigments in an intuitive formula, providing endless color possibilities. Your creative potential is virtually limitless. Thanks to its advanced and balanced formula,